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BACK IN THE JOURNALISM BUSINESS: The Future of Journalism and How to Adapt to It



"I would like to see CNN evolve back to the kind of journalism that it started with, and actually have journalists, which would be unique and refreshing," said the cable TV pioneer and longtime chairman of Liberty Media, which is a major shareholder in Discovery. "I do believe good journalism could have a role in this future portfolio that Discovery-TimeWarner's going to represent."


Pressure from new publishing platforms has finally pushed newsrooms to create programs that give writers more pay, autonomy and flexibility. Those changes are attracting some independent writers back to traditional news companies.




BACK IN THE JOURNALISM BUSINESS



Why it matters: Good Information Inc. aims to fund and scale businesses that cut through echo chambers with fact-based information. As part of its mission, it plans to invest in local news companies.


Although backed and launched by progressives, McGowan says the group could make investments in entities across the political spectrum so long as their editorial standards support fact-based information.


/* Chrome, Safari, Edge, Opera */input::-webkit-outer-spin-button,input::-webkit-inner-spin-button -webkit-appearance: none; margin: 0;/* Firefox */input[type=number] -moz-appearance: textfield; appearance: textfield;[x-cloak] display: none !important; #engagement-rate-calculator padding: 1rem; margin-bottom: 2rem; background-color: #DFFFDE; /* tea */ font-family: 'Montserrat'; font-weight: 900; color: #012B3A; /* nocturn */@media (min-width: 620px) #engagement-rate-calculator font-size: 1.5rem; #engagement-rate-calculator header padding-bottom: 1rem; text-align: center; font-size: 1.8rem; font-family: 'Montserrat Alternates';@media (min-width: 620px) #engagement-rate-calculator header font-size: 2.2rem; #engagement-rate-calculator .form-group display: flex; margin-bottom: 2px;#engagement-rate-calculator .form-group > label width: 70%; background-color: #012B3A; /* nocturn */ color: #FFF; padding: 1.2rem 1rem;#engagement-rate-calculator .form-group > input width: 30%; text-align: right; border: none; padding: 1rem .5rem; font: inherit; color: #012B3A; /* nocturn */#engagement-rate-calculator button display: inline-block; margin: 0 auto; padding: 1.5rem 6rem; font-size: 1.5rem; color: #FFF; font-family: 'Montserrat Alternates'; background-color: #FF4C46; /* saffron */ box-shadow: inset 0px 0px 0px 10px #FFF; border: 1px #FF4C46 solid; /* saffron */ cursor: pointer; transition: all ease-out; transition-duration: 100ms;#engagement-rate-calculator button:hover box-shadow: inset 0px 0px 0px 0px #FFF;#engagement-rate-calculator button:active font-size: 2rem;.reset font-size: 1rem !important; padding: .5rem 3rem !important; box-shadow: unset !important; border: unset !important; background-color: #42D49C !important; /* jade */@media (min-width: 620px) #engagement-rate-calculator button font-size: 2rem; #engagement-rate-calculator button:active font-size: 3rem; #engagement-rate-calculator footer display: flex; align-items: center; justify-content: center; height: 110px; margin-top: 1rem;#engagement-rate-calculator footer span font-style: italic; text-align: center;@media (min-width: 620px) #engagement-rate-calculator footer span font-size: 2.2rem; #engagement-rate-calculator footer span span color: #007978; /* spruce */#engagement-rate-calculator footer span span:after content: '%'; Engagement rate calculator Number of followers Number of posts Comments Shares Likes Saves Mentions Clicks DMs Your engagement rate: Reset Calculate now function engagementRate() return init() this.setup() this.$watch('followers, posts, comments, shares, likes, saves, mentions, clicks, dms', () => this.calculateEngagement() ) , setup() this.engagementRate = 0 this.comments = 0 this.shares = 0 this.likes = 0 this.saves = 0 this.mentions = 0 this.clicks = 0 this.dms = 0 this.posts = 1 this.followers = 1 this.calculateVisible = true this.rateVisible = false , showRate() this.calculateEngagement() this.calculateVisible = false this.rateVisible = true , calculateEngagement() this.posts = (this.posts


Thousands of local newspapers have closed in recent years. Their disappearance has left millions of Americans without a vital source of local news and deprived communities of an institution essential for exposing wrongdoing and encouraging civic engagement. Of those still surviving, many have laid off reporters, reduced coverage, and pulled back circulation.


The big question confronting the industry today is whether the challenges confronting local newsrooms reflect a process of creative destruction or demonstrate market failure. Ongoing threats to the commercial viability of local newspapers as well as the development of nonprofit models for local news suggest that the market for local journalism, if left alone, will continue to undersupply local coverage. This is a serious public problem; those who read, listen, and watch the news are not just consumers, but citizens that rely on news publishers to meet the demands of living in a democracy.


The need for local journalism has not changed over time, but the economic dynamics capable of sustaining a profitable model for local journalism have. The result is a local journalism crisis confronting many communities in the U.S. that threatens to become worse. While a constitutional and public commitment to a free press on its own will not ensure the future economic viability of local news, public intervention can help sustain and support strong, independent media for every community in the U.S.


The issue is that Chinese state media, which isn't really beholden to resource constraints or audience feedback, can churn out a large volume of propaganda on a conspiracy it wants to promote. The high volume of material makes it easier for Chinese publishers to take advantage of the way search works to promote fresh content.


Effective use of social media can bring great opportunities for your business, but will require some thought and planning. Moving with fast-paced developments in online technology can help to enhance your brand, boost your profile and perhaps even win new business. However you need a healthy perspective on what your business is able to put into social media, and what's realistic to expect in return.


Social media can be a cheap and effective way of starting a marketing campaign, with a big impact possible from minimal investment. Your social media strategy should contain a smart mix of engaging content and a friendly and responsive 'persona' can grow a focused community which is interested in your product/service/brand and can recommend your business to others.


Social media should be incorporated into your public relations (PR) strategy. PR means getting people to talk and think about your business in a positive way. Social media provides a platform for your customers to talk with each other. How you manage that platform and engage with what your customers are saying is an important part of your PR strategy.


There are so many social media tools and platforms it can be hard to know where to begin. For small businesses the key issue is resource - if you don't have someone able to manage a social media campaign, it can be a drain on your time and a potential distraction from your core business. Some of the main challenges to consider are:


While social media gives you the chance to build brand awareness and customer loyalty, there are also dangers in participating in a public conversation forum. You need to have a clear idea of how to handle negative feedback about your business. You need to ensure that what you post and how you interact with people presents a professional image to the world. Writing down a set of rules for how you will manage social media can help you to steer through the challenges - see how to develop a social media strategy.


I am a wealth reporter at Forbes, based in London covering the business of billionaires, philanthropy, investing, tax, technology and lifestyle. I studied at Goldsmiths, University of London and joined from Spear's Magazine, where I covered everything from the Westminster bubble to world of wealth management, private banking, divorce law, alternative assets, tax, tech and succession. Notable bylines include an investigation into Switzerland's bi-lateral bonds to the European Union, and a journey through Bhutan - testing the hunger for democracy, and the love for their King. I joined Forbes in May 2019.


In my role as Senior Wealth Reporter at Forbes, I've written about a wide range of topics, from cryptocurrency moguls and investment tycoons, to Chinese billionaires investing in Texas windfarms, to the rise and fall of used car retailer Carvana. I studied history at Claremont McKenna College and received my M.A. in business and economic reporting from NYU. Connect on Twitter at @John__Hyatt or get in touch at jhyatt@forbes.com. 2ff7e9595c


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